B2B e-Commerce in Nigeria

Jeremy Kirshbaum

In Articles, Business, High Delta Markets, Travel Posted May 12, 2020

We’re obsessed with commerce in emerging markets (or what we call “high delta markets“). Lately a huge focus of ours has been B2B e-Commerce in Nigeria. It’s a nearly untapped opportunity in a big market. We’ve spent hundreds of hours in markets all over the country collecting data about how businesses are getting things online. A longer, more detailed report is upcoming, but in the meantime we’ve prepared some high level insights in case you’re interested! If any of this piques your interest, reach out at jeremy@handshake.fyi. Special thanks to Joseph Andrews for preparing the PowerPoint.